Grand Launch of AlphaOne, Amritsar

“ Over 150,000 People Throng AlphaOne, Amritsar At the Grand Weekend Launch of Punjab’s Largest Retail, Entertainment & Lifestyle Destination ”

Ms. Nafisa Ali at AlphaOne

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(iRealtyWire.Org) – Real estate developer, Alpha G:Corp opened the doors of their stunning AlphaOne mega retail and entertainment development in Amritsar on March 05, 2010 to the people of Punjab. After the inauguration of the eagerly awaited AlphaOne, thousands of enthusiastic visitors made a beeline for AlphaOne coming in hordes on all 3 days of the weekend. The total weekend sales at AlphaOne were over 2 crore rupees. The revenue generated at Flavours, the food court was Rs. 6.41 lacs on Sunday alone. The biggest retail, lifestyle and entertainment destination centre of Punjab has the best mix of International, National and Regional brands available anywhere.

Noted dignitaries from Mumbai, Bangalore, Chandigarh, Delhi, Amritsar, Jallandhar and Ludhiana amongst other cities, along with top retailers and traders in Punjab were an active part of the Grand launch. Col. R S ‘Pickles’ Sodhi, MD, Alpha G:Corp with wife Mrs. Nafisa Ali Sodhi and colleagues, Mr. SK Sayal, Director & CEO, Mr. Prodipta Sen, VP, Marketing & Corporate Affairs, Mr. Mukul Kumar, CTO, Mr. Ashish Sarin, CFO. The vital aspects of AlphaOne as a destination point for Amritsaris as well as visitors to the Holy City were indicated by the presence of anchors and partners, Mr. BS Nagesh, Vice Chairman, Hypercity Retail (I) Ltd., Mr. Govind Shrikhande, Customer Care Associate & President & CEO, Shoppers’ Stop Ltd., Mr. Atul Goel, CEO, E-City Ventures & Fun Cinemas and Mr. Somak Ghosh, Group President, Corporate Finance and Development Banking, YES Bank, Mr. R K Dhawan, Amritsar’s Pannu family, Mr. Bhanu Choudhurie, Mr. Parminder Singh Dhindsa, Minister, PWD, MLAs, Mr. Anil Joshi and Mr. Ravinder Belaria, Mr. Iqbal Preet Singh Sahota, IG, Border Range, Mr. Guru Pratap Tikka, Deputy Chairman, Punjab Agro-Culture, Mr. Harpreet Chadha, with a guest profile of enthusiastic visitors, prominent revelers and shoppers.

Amritsar’s celebrating crowd enjoyed the cultural and entertainment extravaganza at the opening ceremony. The evening started on a note of bonhomie and was followed by great musical and dance performances by pan India famous groups, Zenith and Sadhya. In between the electric acts, anchor Nitin Arora gave away several coveted awards and gifts to those who correctly answered his interesting questions about the development and facilities. The evening culminated with pyrotechnics leaving the audience mesmerized and looking forward to spending many a leisure hour at AlphaOne in the coming days.

Col. R S ‘Pickles’ Sodhi, MD, Alpha G:Corp expressed the company’s joy in getting Punjab’s largest shopping and entertainment destination to Amritsar, “With globally popular and appreciated brands, AlphaOne is offering goods, services and family outing options to the people of Amritsar like never before. This is Punjab’s largest development and it is evident that in a short while AlphaOne will be among the landmarks of Northern India.”

AlphaOne, Amritsar, a 2 million sq. ft. mixed use development with an initial investment of over Rs. 350 crores for 1st phase of 1 million sq. ft., has anchors, Shoppers Stop, HyperCity, Fun Cinemas, Orama, Reliance Trends, Standard Max and Lifestyle Max and the best mix of international and national brands like United Colors of Benetton, Tommy Hilfiger, Levi’s, Provogue, Wrangler, Adidas, Nike, Reebok, Puma, Blackberry, Zodiac, U.S. Polo, Flying Machine, Planet Fashion, F2O, Peter England, Mufti, Hi Design, Biba, Arrow, Kap Kids, Catmoss, Emerge, Lakshita, Woodland, Magnet, VIP, Just Lucky’s, Nu West, Café Coffee Day, Mothercare, Rockport, Himalaya, VDOT, FuelStop, Metro, The Body Shop, Beverly Hills Polo Club, Guess, et al.

Mr. SK Sayal, Director & CEO, Alpha G:Corp shared, “Through AlphaOne, we are confident of creating a benchmark in retail. The world’s best brands will be available under one roof in AlphaOne from over 170 stores. Collaborative efforts by way of promotions, value offers and incentives to shoppers and long term win-win relationships with retailers to provide value and entertainment to families will be the abiding success strategy of AlphaOne.”

AlphaOne, Amritsar has been designed and conceived by one of India’s foremost architects -- ARCOP. Due evaluations were made by them at every stage of construction to ensure 100% sustainability and efficiency. AlphaOne, Amritsar recently received the ‘Most Admired Shopping Centre Design of the Year’ and was also honoured with the ‘Emerging Retailer of the Year – Real Estate’ at the Asia Retail Congress 2010. AlphaOne also won the honor of ‘Highly Commended Certification’ and ‘Seal of Distinction’ in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awards in Singapore. In connection with the same, Alpha G:Corp was also honored with ‘The Emerging Developer of the Year Award’ at the Realty Plus Excellence Awards 2009.

Mr. B S Nagesh, Vice Chairman, Hypercity Retail (I) Ltd., complimented Alpha G:Corp for spearheading a world class and unique shopping environment in Amritsar. “We have great admiration for Alpha G:Corp’s professional work culture. This significant development marks our foray into Punjab. HyperCITY is India’s finest hypermarket, where customers can shop in comfort in a large and exciting environment. It offers a wide and contemporary range of products across Food, Homeware, Home Entertainment, Hi-Tech, Appliances, Furniture, Sports, Toys & Fashion at prices that are surprisingly affordable.” The goods available at HyperCity include groceries, food and beverages, jewellery, furniture, electronics, large flat screen TV, apparel, footwear, books, toys, exercise equipments among many delightful surprises.

Speaking on the occasion, Mr. Govind Shrikhande – President & CEO, Shoppers’ Stop Ltd. said, “We are positive that the citizens of Amritsar are excited about our entry as many of them are part of our customer base in other cities. We are equally excited about providing them an unparalleled shopping experience. Fashion brands available at Shoppers Stop include Gili Diamonds, Louis Phillip, Mac Make-up, Diesel, Hugo Boss, Armani, Mustang, Playboy, Calvin Klein, Spirits, STOP, Haute Curry, et al.”

Alpha G:Corp came up with an unique innovation to retain the true spirit of Punjab in AlphaOne through Amritsari Bazaar, a replication of the world-famous Hall Bazaar of Amritsar on the top floor in immaculate and comfortable surroundings as a truly novel concept. Adjacent to it is one of Asia’s largest food courts and specialty dining space including Sandy Harbour, China Wok and Mughal Durbar by Orra, Kebab Inn, Amritsari Express, Tepanyaki Chinese, Chowpati, Biryani Byte, Dosa Plaza, Chat Express, Chocolate Room, Baskin Robbin, Kuch Meetha Ho Jaye, Fuel Stop Pub, and Continental Specialty Restaurants, besides Café Coffee Day on the ground floor.

Mr. Prodipta Sen, VP, Marketing & Corporate Affairs, Alpha G:Corp stated, “AlphaOne will substantially elevate the customer expectation, experience and delight for Amritsaris who have long waited for a truly cosmopolitan experience customized especially for them. Based upon sustained research from the time this mega project was conceived, AlphaOne will take shopping and entertainment to higher dimensions for the fun-loving people of Amritsar and its neighbouring towns as well as for visiting tourists to Amritsar.” Alpha G:Corp has a proven track record of going the extra mile to ensure the highest levels of customer service – they go beyond the project even after it is sold or leased by offering professional maintenance and facility management. Alpha G:Corp has a 100% subsidiary – Alpha G:Corp Management Services, to manage and service all their developments after hand-over including their flagship project, AlphaOne, Amritsar.